Brand development for a restaurant. John wanted an image that would go further than regular restaurant design to inspire the comfort and pleasure that comes from sharing home-cooked meals: enjoying exquisite and abundant food surrounded by love and good ambiance.

To achieve this with a strong design that reflected John’s spirit, different elements that come from Colombian house life were studied. Embroidery art was the main inspiration for creating the typography and other design elements. A pastel-color palette was chosen for warmth and softness.