IDIBS
2018
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IDIBS is an Australian digital platform that provides a fast and efficient solution to international students. Through the app, it is possible to access to migration services, moving services, furniture buying and selling platforms, cleaning services and job-hunting services. The brand development is focused on the millennial generation, which is a big consumer of fashion and technology trends and looks for a friendly, effective brand.
The main element of the brand proposal is a hand pointing up, which symbolizes a strong and straight answer to the clients´ needs. The red and orange colors represent strength and energy. The brochure and poster design keep the main elements of the brand, adding photographic shots, and simple but decisive copies on minimal typography to generate visual harmony.
