Guapura
2016
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Guapura is a French lifestyle brand that wants to empower women by creating an online community to share content and common interests. They also offer a wide range of products that they call “everyday tools”.
The brand uses the flower as an icon, displaying femininity, beauty and power: the core values of the woman they want to represent. The flower was drawn keeping these values in mind, and included the idea of petals as the layers of a woman, understanding the complexity of each as an individual. Finally, the thin typography and the gold and magenta colours refer to the softness and luxurious elements of the brand.
