Fundación Escuela Taller de Bogotá (FETB)
2014
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The FETB is a foundation that wants to help young, socioeconomically disadvantaged youths in Colombia by offering them both a technical formation on tradition and heritage matters, but also teach them leadership and entrepreneurial skills to be part of a more developed country.
The FETB’s brand renovation effort required that their old logo was kept, due to it being so well known in the country. Corporate identity was developed under the main objective of renewing, humanising and refreshing the brand. The main tool used were black-and-white photographs of students on their everyday activities over quotes meant to attract the general public. The design of the pieces was further developed by making each image both informative and part of a “set” or collection of images. Work made in Taller S.A.S.’s studio.
