El Restaurante & La Panadería de La Escuela
2014
-
La Panadería de la Escuela is an iconic café in Bogotá’s colonial downtown, a place for professors, students and public servants from nearby offices to meet. El Restaurante de la Escuela is the Escuela’s restaurant that is well-known for innovative dishes that use rare ingredients from Colombia’s outermost regions.
The new brand identity and engagement strategy wanted to establish the café and the restaurant in their influence area. Thus, sister brands were designed from the same graphic bases, using as tools similar strokes, typographies and photographs. The main differences between the two brands are the different initials – P for Panadería and R for Restaurante –, and the colors: red and yellow respectively. Work made with Taller S.A.S.
