Credit & Factoring
Global Security Colombia
2014
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After several incidents that weakened investor’s trust in Colombia’s stock and value markets, Global Security decided to redesign their website for it to inspire more trust, credibility and a more solid vision of the future.
The website’s design main tools were contemporary and innovative pictures of Bogotá, thus creating a better context and thus more closeness with the user. Transparency on images and futuristic typographies were used to achieve visual lightness. The final touch, sobriety, was given by choosing a black-and-white palette.
